Wafeq
- 84%
- of all leads, on 64% of the budget
- $39.52
- cost per lead vs. $119.02
- 11.70%
- ThruPlay rate vs. 4.21%
- 1.30%
- CTR vs. 0.55%
YallaRoll, creative production house.
UGC, AI ads and high-end commercials for brands that can't afford to be skipped.
Move across the frame to switch worlds
Trusted by
Built for the scroll.Trained on the big screen.
- UGC
Feels like a friend's recommendation.
- AI ADS
Looks like it cost a fortune.
- 15+ YEARS
Commercials, TV shows and documentaries across KSA, Egypt and the UAE.
UGC
Real people. Sharp hooks. Ads that don't look like ads.
AI ADS
Worlds no budget could build, directed by filmmakers.
FILM
High-end commercials, shows and documentaries.
UGC
Real faces. Real hooks.
People don't trust ads. They trust people. We cast the right creator, write several hooks per idea, and shoot for the feed.
SOUND
ON.
Our UGC process
How a scroll-stopper gets made.
Decode
We study the product, the buyer and what's already working in the feed.
Hook
The first three seconds get the most work.
Cast
A face and a dialect your audience believes.
Shoot
Real rooms, real streets, phone-first framing.
Cut
Fast edit, native captions, product at the right beat.
Multiply
New hooks on the same body, ready to test and scale.
Local by default
Speak like your customer.
The same brand needs a different voice in Riyadh, Dubai and Cairo. We cast creators who speak your customer's dialect, not just their language.
- Saudi
- Khaleeji
- Egyptian
- English
Proof
UGC won leads at a third of the cost.
LikeCard
- +15%
- CTR
- −25%
- CPA
- −25%
- Ad spend
First, we turned LikeCard's existing content into highly engaging compilation ads. Then we cast diverse talent and built concepts for every type of customer and concern.
What you get
Ads built to perform.
- −67%Cheaper leads
Wafeq's UGC brought leads at $39.52, against $119.02 from their other videos.
- A/B/CHooks to test
Several hooks for every idea, so you can test what stops the scroll and scale what works.
- 4Local voices
Creators who speak Saudi, Khaleeji, Egyptian or English, cast for your audience.
- 9:16Made for the feed
Cut for the platforms your buyers scroll, with captions that fit the feed.
Made for
- TikTok
- Snapchat
- YouTube
- Meta ads
If you can imagine it, we can roll it.
Our AI process
We don't generate ads. We direct them.
Story
A real script and shot list. The idea comes first.
Look
Lens, palette, era and light, set like a lookbook.
Cast
Characters who hold from shot to shot, and feel from here.
Generate
Every shot built, rejected and rebuilt until it holds up.
Direct
Performance, rhythm and continuity, shaped in the edit.
Finish
Grade, sound, Arabic captions and your brand.
Live-action production
Real cameras. Real crews. Big brands.
Beyond UGC and AI, we run full production: commercials, social media ads, brand content, shows and documentaries for the region's biggest names. Tap any project to watch it.
Worked with
Some of the brands we've worked with.
- KSA
- Egypt
- UAE
- 15+
- years in production
- 10+
- years of social media content
- 100+
- brands worked with
- 3
- markets: KSA, Egypt, UAE
Before you ask
Questions brands ask.
Do you work outside Egypt?
Yes. We produce for brands in KSA, Egypt and the UAE, and cast creators who speak each market's dialect.
Do you write the script?
Yes. We study the product and the buyer, then write the concept and several hooks for every idea.
Do you find the creators?
Yes. We cast from our creator roster, matched to your audience's look and dialect.
Can we test different versions?
Yes. We cut new hooks on the same video so you can test what works and scale it.
How much does it cost?
It depends on how many videos, creators and versions you need. Send a brief and we'll come back with a quote.
How do we start?
Send a brief or book a meeting. Either way, we reply with ideas and next steps.